Media Manager (Omnichannel Media Planner)

1w1 week ago

VML

Cleveland, US · Full-time · $45,000 – $100,000

About this role

VML, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce to create connected brands. The Media Manager (Omnichannel Media Planner) will plan, negotiate, and execute omnichannel performance media strategies within the Omnichannel Media Team. This role involves managing daily planning, analysis, and relationships with internal teams, publishers, and partner agencies.

Assist in developing and executing omnichannel media strategies for Fortune 500 clients like AstraZeneca, Ford, and Microsoft. Manage campaign authorizations, budgets, and reconciliations while acting as a liaison between media and account teams. Ensure project milestones, timelines, and deliverables are met through proactive coordination.

Interact daily with media publishers, analyze research data for media recommendations, and monitor campaign performance. Track media spend against client budgets, alerting teams to discrepancies. Participate in client discussions on strategy, recommendations, and performance within VML's global network of 26,000 across 55+ markets.

Join an agency recognized as a Leader in Forrester Wave™ Reports for marketing services and measurement. Contribute to award-winning work for blue chip partners including Nestlé and Wendy's. Leverage WPP's agentic marketing platform, WPP Open, to drive transformational growth.

Requirements

Strong communication skills, both verbal and written
Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets
Knowledge of and competence in media buying software, MediaOcean/Prisma preferred
Able to build relationships across internal teams and departments, and external vendors and clients
Proactive approach demonstrated by providing regular project timeline and budget updates to team/manager
Experience analyzing performance media data across omnichannel platforms
Familiarity with omnichannel planning including digital, social, and traditional channels

Responsibilities

Assist in omnichannel media strategy development and execution for Fortune 500 clients
Manage campaign authorizations, budgets, and reconciliations
Act as liaison between media and account teams to ensure project milestones, timelines, and deliverables are met
Interact daily and maintain rapport with media publishers
Analyze research data that informs media recommendations
Monitor and assess ongoing campaign performance; assist in strategic analysis
Monitor and track media spend against client budget and alert team of discrepancies
Participate in client discussions specific to strategy, media recommendations, and performance