Senior Media Planner

1w1 week ago

Lucid Group

Philadelphia, US · Full-time · $95,000 – $130,000

About this role

Lucid Group is a global healthcare communications agency with deep therapeutic expertise, delivering transformative outcomes for brands over 20 years. The Senior Media Planner develops and executes strategic, data-driven media plans across pharmaceutical (Rx) and over-the-counter (OTC) brands. This role bridges regulated and consumer marketing with omnichannel strategies engaging healthcare professionals, patients, and consumers.

Daily work involves developing integrated media strategies aligned to brand objectives for HCP and DTC audiences. Translate marketing goals into comprehensive plans spanning digital, social, search, programmatic, endemic, print, and point-of-care channels. Partner with strategy, analytics, and creative teams for audience-first, insight-driven recommendations.

Conduct audience segmentation, competitive analyses, and channel performance reviews to inform planning. Oversee campaign implementation ensuring compliance and operational excellence while managing budgets and KPIs. Collaborate across account, regulatory, creative teams, and media partners for alignment and best practices.

Serve as day-to-day client contact providing strategic thought leadership and performance reports. Stay current on emerging media trends and innovations in regulated and consumer health landscapes. Mentor junior team members while delivering measurable impact and brand growth.

Requirements

Bachelor’s degree in Marketing, Advertising, Communication
Strong analytical thinking with deep understanding of audience behavior
Expertise in media performance evaluation and compliance requirements
Experience crafting omnichannel strategies for HCP, patients, and consumers
Proficiency across digital, social, search, programmatic, and point-of-care channels
Knowledge of regulated pharmaceutical (Rx) and over-the-counter (OTC) marketing
Familiarity with MLR guidelines and healthcare advertising best practices

Responsibilities

Develop integrated media strategies that align to brand objectives across HCP and DTC audiences
Translate marketing goals into comprehensive media plans spanning digital, social, search, programmatic, endemic, print, and point-of-care channels
Partner with internal strategy, analytics, and creative teams to ensure media recommendations are audience-first and insight-driven
Conduct audience segmentation, competitive analyses, and channel performance reviews to guide planning decisions
Oversee implementation across multiple media channels, ensuring accuracy, compliance, and operational excellence
Manage budgets, pacing, and performance tracking to achieve or exceed campaign KPIs
Serve as a day-to-day client contact for assigned brands, providing proactive communication and strategic thought leadership
Mentor junior team members, providing guidance and quality assurance on deliverables