About this role
The Group Media Director develops and oversees integrated media strategies that drive brand growth and performance across multiple media channels while complying with pharmaceutical industry regulations. This role combines strategic vision, deep platform expertise, and leadership skills to deliver innovative, data-driven media solutions for pharmaceutical clients. Possesses strong understanding of patient and HCP engagement strategies.
Executes the media process from planning through optimization, mentoring and leading the media team through that process. Works closely with the Media VP, pulling through strategic vision and direction into media planning and execution. Expert in both on and offline media channels, balancing innovation with regulatory requirements.
Manages large-scale budgets with exceptional analytical and financial acumen to optimize performance and drive measurable business outcomes. Builds and maintains strong client relationships as a trusted advisor. Oversees vendor partnerships and campaign monitoring for actionable insights.
Joins a global full-service marketing agency network serving life sciences, embracing diversity in backgrounds and experiences. Fosters a culture of positivity, collaboration, and growth within the team. Contributes to improving patient lives through inclusive, human-centered healthcare solutions.
Requirements
- 10+ years in media strategy and planning, with at least 3 years in pharmaceutical or healthcare advertising
- Experience with syndicated planning and competitive intelligence tools (e.g., MRI/Simmons, Vivvix, Pathmatics, Nielsen, Comscore, Kantar) preferred
- Experience managing multiple accounts and campaigns
- Fluency in Prisma and MediaOcean required
- Complete understanding of trafficking and third-party ad serving
- Strong understanding of patient and HCP engagement strategies
- Exceptional analytical and financial acumen to manage large-scale budgets
Responsibilities
- Lead the development of integrated media strategies across digital, social, programmatic, and traditional channels
- Oversee media planning and buying processes, ensuring efficiency and effectiveness
- Build and maintain strong relationships with clients, acting as a trusted advisor on media strategy
- Manage vendor partnerships and negotiate contracts to secure optimal pricing and placements
- Monitor campaign performance and provide actionable insights for optimization
- Stay ahead of industry trends, emerging technologies, and platform innovations
- Mentor and develop a team of media planners and buyers, fostering a culture of positivity, collaboration and growth
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