Digital Media Buyer - Remote, Part-Time

1w1 week ago

Bluelight Consulting

Santa Ana, SV · Part-time · $18,000 – $36,000

About this role

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. We are looking for a Digital Media Buyer with a strong media and advertising foundation, well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing media strategies. Our ideal candidate thrives on data to craft high-performing campaigns.

Daily responsibilities include auditing and troubleshooting conversion tracking across Google Tag Manager, GA4, and platform pixels, executing data-driven media buying strategies aligned with client goals, and launching campaigns on Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display. Track KPIs like CPA, CPL, engagement rates, and form fills while managing budgets to maximize performance. Stay current on media trends, platform updates, and AI tools.

We foster a collaborative and enriching work environment where team members grow and thrive, with a presence across the United States and Central/South America. The right positive, engaged personality is crucial for our work culture and agency team philosophy. We value organization, attention to detail, and passion for driving results.

Join Bluelight during an exciting phase of expansion, continually seeking exceptional talent for our dynamic and diverse community. Build stronger brands over time through optimized campaigns and data-driven decisions. Contribute to building passionate ties within our thriving team.

Requirements

4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms
Strong experience in paid media platforms including Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms
Deep understanding of Google Ads Quality Score, bid strategies (CPA, ROAS, manual CPC), and diagnosing CPC inflation
Experience with Google Ads and Hubspot
Hands-on experience with LinkedIn Lead Gen Forms, Matched Audiences, and B2B-specific targeting strategies
Experience closing the feedback loop between lead quality and campaign targeting using sales/CRM data
Experience building performance reports and presenting campaign results to clients, including attribution methodology
Familiarity with B2B lead generation platforms such as Clutch, G2, or similar directories

Responsibilities

Audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels
Execute data-driven media buying strategies that align with client goals and target audiences
Conduct market research to identify the most effective media channels
Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display
Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills
Manage and allocate media budgets effectively across channels to maximize performance
Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule
Analyze historical campaign data to inform media mix and performance projections