Programmatic Media Buyer

1w1 week ago

Backbone Media

Denver, US · Full-time · $60,000 – $70,000

About this role

At Backbone Media, the Programmatic Media Buyer is a key member of Brand and Performance Media initiatives. This role involves planning, buying, executing, and optimizing campaigns across Programmatic, CTV, Streaming Audio, Display, Native, Digital Video, and Digital OOH. The position manages campaign performance primarily across self-serve platforms like The Trade Desk and Tatari.

Day-to-day work includes overseeing campaign management, pacing, optimization, trafficking, and vendor communication. Develop comprehensive media plans with audience strategy, market mix, reach and frequency projections, budget allocation, and flighting recommendations. Negotiate directly with broadcast, cable, streaming, and audio partners for PMP and programmatic guaranteed opportunities.

Collaborate closely with Media Strategy, Analytics, Account, and Creative teams to align campaigns with brand objectives and measurement frameworks. Analyze performance, audience research, and market insights to deliver recommendations and client-ready reporting. Ensure financial accuracy by QA’ing buys, orders, invoices, and post logs.

Join a team of smart, driven marketers united by passion for an active lifestyle. Backbone aligns clients with team interests, bridging work and play while pursuing work/life balance. Stay ahead of trends by identifying new platform capabilities and test-and-learn opportunities in TV, CTV, and audio.

Requirements

Hands-on experience with DSPs and modern buying platforms such as The Trade Desk and Tatari
Strong understanding of traditional network, publisher, and partner relationships
Detail-oriented, analytical, and strategic with strength in streaming TV/CTV and upper-funnel media investments
3–6+ years of experience in TV, CTV, audio, and cross-channel media buying
Hands-on expertise managing campaigns across display, online video, digital audio, native, and digital OOH
Strong understanding of media planning and buying fundamentals, including reach, frequency, GRPs, CPMs, impressions, and budget pacing
Proven ability to set up, manage, and optimize programmatic campaigns across channels

Responsibilities

Collaborate with the paid media team to plan, execute, and optimize programmatic campaigns within DSP platforms
Oversee day-to-day campaign management, including pacing, optimization, trafficking coordination, vendor communication, and ongoing maintenance
Develop comprehensive media plans that include audience strategy, market mix, reach and frequency projections, budget allocation, and flighting recommendations
Negotiate directly with broadcast, cable, streaming, and audio partners to secure effective PMP and programmatic guaranteed opportunities
Partner closely with Media Strategy, Analytics, Account, and Creative teams to ensure campaign recommendations align with brand objectives
Analyze campaign performance, audience research, and market insights to deliver clear recommendations and communicate results through client-ready reporting
Ensure financial and operational accuracy by QA’ing buys, orders, invoices, and post logs throughout the campaign lifecycle
Stay ahead of industry trends by identifying new platform capabilities, emerging tools, and test-and-learn opportunities across programmatic channels

Benefits

Part of an extended work family drawn together by passion for an active lifestyle
Align clients with team members’ interests, bridging work and play
Pursue work/life balance with smart, driven marketers