Facebook Ads Specialist (Media Buyer) - Remote

1w1 week ago

Golden Hippo

Woodland Hills, US · Full-time · $75,700 – $101,000

About this role

We’re an employee-owned, vertically-integrated builder of America’s most popular health & wellness brands. With over 1,000 team members, we create best-in-class products that generate over $600 million annually. The Facebook Ads Specialist (Media Buyer) manages company Facebook ad campaigns and crafts highly converting ad creatives across the entire campaign cycle.

You will set up, manage, analyze, and scale Facebook campaigns daily, weekly, and monthly to optimize spending for sales growth while hitting strict ROI goals. Drive creation of new ad creatives through your ideas and collaboration with copy and video teams. Continuously ideate, implement, and measure A/B testing for creatives and targeting to boost engagement and conversions.

Monitor and optimize ad performance across all campaigns, including weekends and holidays, responding promptly to fluctuations. Perform tracking, analysis, prepare reports on successes and opportunities, and troubleshoot blockers to scale spend. Work in a creative environment focused on health & wellness brands, staying current on offers, best practices, and competitors.

Participate in innovating team systems, advertiser campaigns, and launch flows. Join a thriving team where A-Players excel, with opportunities for performance-tied bonuses and comprehensive benefits. Preferred qualifications emphasize hands-on experience, even if not all boxes are ticked.

Requirements

3+ years of Facebook Ads campaign management experience with ability to show results
Experience managing daily budgets of $10K/day minimum
Experience crafting compelling ad angles that drive conversion on Facebook
Direct-to-consumer marketing experience preferred
Proficient at managing multiple projects, organizing, prioritizing, and structuring workload
Ability to analyze data and provide action plans based on conclusions
Proficiency in spreadsheets (Microsoft Excel and Google Sheets)
Familiarity with basic video editing

Responsibilities

Set up, manage, analyze, and scale Facebook campaigns and budgets daily, weekly, and monthly to optimize for sales growth and hit ROI goals
Drive creation of new ad creatives through own ideas and collaboration with copy and video departments for weekly testing
Continuously ideate, implement, and measure A/B testing for creatives and campaign targeting to optimize engagement and conversions
Monitor and optimize ad performance across all campaigns, including weekends and holidays, to maintain ROI
Perform regular tracking and analysis of campaign performance
Prepare and deliver performance reports identifying successes and opportunities
Troubleshoot blockers to scale ad spend
Stay up-to-date on offers, paid social media best practices, and competitive landscape

Benefits

Comprehensive Healthcare Coverage – 100% of premiums for employee-only medical, dental, and vision plans
Bonus Opportunities – annual and monthly programs tied to performance
Investing in Your Future – match up to 3.5%