TikTok Creative Lead

1w1 week ago

MrBeast

Greenville, US · Full-time · $140,000 – $200,000

About this role

MrBeast is building the most influential creative studio on the planet. As TikTok Creative Lead, own the creative voice of the world's most-watched brand on the world's fastest-moving platform. Bring instinctive understanding of what makes content move on TikTok and creative conviction to execute at the highest level.

Own the creative output of MrBeast's TikTok presence, focusing exclusively on ideation and execution. Generate ideas, pitch them with conviction, and see them through to execution. Work fast, iterate constantly, and hold yourself to an exceptionally high bar specific to TikTok's culture, rhythms, and audience.

Work alongside a dedicated Social Analytics Lead and a world-class creative team. Collaborate closely to translate platform intelligence into executable creative. Engage cross-functionally with creative, production, and social teams to bring concepts to life.

This rare opportunity is for a creative truly native to TikTok who shapes its culture. Develop deep understanding of the MrBeast brand for authentically Beast content. Participate in creative reviews and after-action analysis to sharpen output over time.

Requirements

Genuine, platform-native fluency on TikTok — understand it from the inside, not from a brief
Proven creative track record making content that performs, whether for a brand, a creator, or yourself
Strong creative instincts and confidence to pitch ideas with clarity and conviction
Ability to work at speed without sacrificing quality of thinking
Coachability, low ego, and genuine hunger to operate at the highest level of creative
Comfort working in a high-pressure, feedback-rich environment where the standard is world-class
Experience collaborating with creative and production teams

Responsibilities

Generate and pitch high-impact creative concepts for TikTok on a continuous basis
Collaborate closely with Social Analytics Lead to translate platform intelligence into executable creative
Lead content from concept through production, working hands-on to bring ideas to life
Stay obsessively current with TikTok culture, trends, sounds, and formats
Develop a deep understanding of the MrBeast brand and what makes content feel authentically Beast
Participate in regular creative reviews and after-action analysis to sharpen output over time
Work cross-functionally with creative, production, and social teams to bring concepts to execution