Media Buyer / Creative Strategist

1w1 week ago

Sweat Pants Agency

Laval, CA · Full-time · C$85,000 – C$125,000

About this role

Media buying has changed. In 2026, a great media buyer understands the full creative, offer, conversion rate, platform dynamics, competition, and what to test next. At Sweat Pants Agency, we hire performance media buyers to drive growth across Meta ads for DTC and ecommerce brands.

This role suits someone who runs paid media and thinks like a marketer. You will build testing roadmaps, guide creative strategy, communicate with clients, and scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you.

If you love following SOPs and repeating the same campaign structure forever, this is not the job. You thrive on thinking, testing, and building frameworks that win. Expect to own strategies across Meta and TikTok for DTC clients.

This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously. Work on real brands with real budgets, test aggressively, learn quickly, and build frameworks that scale.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Requirements

Hands-on experience scaling eCommerce brands with Meta Ads, show results (CPA, ROAS, revenue)
Bonus: Built or operated your own Shopify store or eComm brand
Pull insights from reviews, competitor ads, and comments to generate new angles
Written UGC scripts or creative briefs
Work with editors to create winning ad variations
Video editing or design skills are a plus
Challenge assumptions, adapt fast, explain what you're doing and why
Act like it's your money, move fast, follow through

Responsibilities

Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
Build creative testing roadmaps, develop angles, write briefs for editors, analyze what's working
Manage ad budgets ranging from $30k/mo to $1m/mo per client
Diagnose the full funnel, spot whether issues are creative, offer, or conversion
Communicate clearly with clients, present results, plans, and next steps
Work with UGC creators, source talent, write scripts, direct content when needed