Paid Media Planner

1w1 week ago

H&M Group

Tokyo, JP · Full-time

About this role

As Paid Media Planner, contribute to added customer value, strong brand, and increased fashion perception by setting customer-centric communication plans across paid media channels. Work towards aligned cross-functional goals, driving customer development, profitable sales, and brand growth through locally relevant paid media.

Engage in strategic thinking with goal-setting, audience definition, and channel/ad format selection aligned to marketing objectives and budgets. Leverage analytical skills to optimize campaigns, interpreting metrics like click-through rates, conversion rates, ROI, CPA, Recognition, Consideration, and Purchase Intent.

Operate in strong alignment with regional stakeholders and global paid media team within a retail-focused Customer Activation & Marketing department. Coordinate cross-functional teams using strong communication and leadership skills to manage multiple campaign elements.

Demonstrate a keen eye for detail and data-driven approach to drive results in the local market. Focus on performance from sales and consumer perspectives to secure optimized media investments.

Requirements

Marketing, Communication or business degree/relevant experience
Analytical thinker with broad marketing & media skills focused on digital media channels
Strategic experience driving brand & customer growth for different target groups from relevant local markets
Solid understanding of local media landscape and how media agencies operate
Experience setting and managing large media budgets
Strong commercial focus, insight- and data-driven with proven ability to drive results

Responsibilities

Plan, create, and execute paid media plans and advertising campaigns connected to strategy, budget, and goals
Secure media investments optimized towards performance and brand goals from sales and customer perspectives
Drive customer growth, retention, and attract new customers via local paid channels
Interpret campaign performance metrics such as Recognition, Consideration, Purchase Intent, and short- and long-term ROI
Set goals, define audiences, and select suitable channels and ad formats aligned with objectives
Coordinate cross-functional teams and stakeholders with strong communication and leadership