Comms Planner

1w1 week ago

Mediabrands

GB · Full-time · £35,000 – £50,000

About this role

UM is a media agency designed to Futureproof clients’ businesses using rich analytics and real-time intelligence to maximize growth across the consumer journey, rooted in culture. We embrace purposeful growth through our Better World Media philosophy, placing diversity, equity, and sustainability at the heart of operations. As part of IPG Mediabrands, we operate in over 100 countries with exciting UK clients like Spotify and Accenture.

The Communications Planner plays a vital role in the client-facing team, managing the full campaign lifecycle from briefs to media plans across online and offline channels, activation, and post-campaign analysis. Join the vibrant integrated planning team coordinating activity for Premier Inn, Honda, and Emirates accounts. Deliver innovative media plans with autonomy to develop cross-channel skills.

Work closely with the wider Comms team, internal data specialists, clients, and media owners to build excellent relationships. Collaborate with Strategy and Specialist teams to turn thinking into implementation. UM EMEA Headquarters in London provides integrated media services fueled by local insights and regional expertise.

Get involved in broader agency culture and build UM's reputation in the industry. Leverage in-house tools, data-driven analytics, and specialists in brand strategy, research, and content creation. Optimize clients’ advertising investment across markets with tailored regional solutions.

Requirements

Excellent people skills for building relationships with clients, media owners, and teams
Confidence in planning campaigns across online and offline channels
Strong understanding of reporting and measurement requirements
Ability to develop cross-channel planning skills
Familiarity with tools like DDS and Addynamix for competitor analysis
Numerical accuracy in handling campaign reporting and financial processes
Ambition to engage in agency culture and industry reputation building

Responsibilities

Assist in day-to-day management of client relationships, earning trust and respect
Collaborate closely with media partners to align performance against client expectations
Input into development and management of the Client Executive
Work seamlessly with Strategy and Specialist teams to ensure brilliant implementation
Produce competitor reports using DDS and Addynamix
Ensure numerical accuracy in campaign reporting, analysis, and financial processes
Support Communications Manager and Director in implementing processes for activity management
Track value and quality deliveries with attendance at reviews