Media Planner

1w1 week ago

VML

Mexico City, MX · Full-time · MXN 350,000 – MXN 650,000

About this role

VML, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce to create connected brands that drive growth. Celebrated for innovative, human-first, award-winning work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The global network spans 26,000 talented people across 55+ markets.

As a Media Planner, you will be the mastermind behind media strategies that truly connect with people. Research and define ideal channels and platforms for each campaign. Analyze data and optimize to keep campaigns ahead of the curve.

Collaborate closely with creative and account teams to make ideas happen spectacularly. Join a dynamic environment powered by world-class creativity and strategic counsel. Benefit from VML's recognition as a Leader in Forrester Wave™ Reports across multiple services.

Work in a hybrid modality within a diverse and inclusive atmosphere. Enjoy flexible hours, short Fridays, and provided work tools. Access plans for development and growth in a rewarding professional setting.

Requirements

3+ years as Media Planner or similar role
Bachelor's degree in Marketing, Advertising, Communication or related fields
Proficiency in media planning tools for online and offline
Expertise in digital platforms like Google, Meta, and related metrics
Intermediate English to hold conversations and read documents

Responsibilities

Develop media strategies that truly connect with people
Research and define ideal channels and platforms for each campaign
Analyze data and optimize campaigns to stay one step ahead
Collaborate with creative and account teams to bring ideas to life spectacularly
Plan media across online and offline tools
Monitor campaign performance using key metrics
Recommend adjustments based on real-time data insights