Group Media Director

1w1 week ago

Critical Mass

Chicago, US · Full-time · $175,000 – $225,000

About this role

As Group Media Director, lead strategic media planning and execution to drive business performance while building strong client relationships across the organization. Set media objectives, manage client relationships, and oversee campaign execution across DSPs, Google, META, and TTD. Guide and mentor your team using data insights to optimize performance and deliver innovative solutions.

Drive thought leadership and shape strategic media strategies for a new B2B client, acting as the client lead. Partner with clients to address media landscape changes, collaborating with stakeholders and agency teams on print, search, social, display, programmatic video, print, and TV tactics. Focus on performance-driven strategies for all campaigns.

Maintain deep understanding of the client’s business, leading account strategy including annual budget planning, KPIs, and partner selection. Oversee media execution, ensuring timely delivery, buy negotiations, and performance reporting. Coordinate larger business reviews like QBRs with actionable insights.

Manage and mentor team development, fostering skills and career growth. Demonstrate initiative by exploring new media solutions with strategic thinking and creativity. Stay ahead of industry trends to recommend innovative tactics and optimize multi-million-dollar budgets.

Requirements

8+ years’ experience in media planning and investment, focusing on performance, mid-to-upper funnel, Search, Social, and Programmatic
At least 5 years of management experience
Proven ability to integrate media, creative, and brand objectives with cross-functional teams
Experience managing client relationships, ensuring alignment and timely media plan execution
Hands-on campaign execution using data and insights to optimize performance
Agency experience with integrated media campaigns
Proficiency in TTD or DV360, search platforms, and media planning tools
Experience managing multi-million-dollar media budgets for efficient allocation and ROI

Responsibilities

Lead media planning and investment efforts for all campaigns, focusing on performance-driven strategies
Maintain strong understanding of the client’s business with an eye toward future opportunities
Serve as key lead for client relationship, overseeing team and ensuring performance meets goals
Coordinate and lead business reviews like QBRs and annual planning with performance insights
Lead account strategy development including budget planning, KPIs, partner selection, and new tactics
Oversee media execution ensuring timely delivery, buy negotiations, live dates, and reporting
Develop and implement media strategies across DSPs, Google, Search, META, and TTD
Manage and mentor team development, fostering skills and career growth