Media Director

1w1 week ago

Fingerpaint Group

US · Full-time · $175,000 – $250,000

About this role

Fingerpaint Group resets expectations of healthcare agencies by putting people first with a 'Never Paint by Number' philosophy. We empower teams to create original work, blending empathy, creativity, and data for integrated marketing solutions. The Media Director owns media strategy, client outcomes, and team performance for key clients.

This senior leader sets the strategic vision for media planning and activation, driving innovation, growth, and operational rigor across accounts. Develop holistic, omnichannel media strategies aligned to client business objectives and brand priorities. Guide recommendations ensuring strategic rationale and integration with broader marketing initiatives.

We're a different type of media partner; most come from large media organizations seeking better ways to leverage expertise and imaginations. Media strategists and activation specialists harness content, intentional placements, and outcomes-based buying. Our best-in-class approach delivers efficiency and amplifies successes for diverse clients.

As a trusted advisor, partner with cross-functional leaders and senior clients on data-driven, customer-centric media approaches. Act as a senior strategic voice in new business efforts and growth initiatives. Build long-term relationships, lead high-level discussions, and influence decisions with compelling recommendations.

Requirements

Proven experience owning media strategy, client outcomes, and team performance in a senior agency leadership role
Expertise in developing data-driven, customer-centric, omnichannel media plans compliant with healthcare regulations
Background leveraging media planning, activation, content placements, and outcomes-based buying
Strong track record guiding media recommendations and overseeing performance with analytics teams
Executive presence for client advisory, high-level discussions, and new business pitches
Ability to partner with cross-functional leaders and influence senior client decision-making
Knowledge of integrating media with broader marketing initiatives in healthcare/pharma
Drive for innovation, operational rigor, and aligning strategies to business results

Responsibilities

Own the development and delivery of holistic, omnichannel media strategies aligned to client business objectives and brand priorities
Set strategic direction for media planning, investment approach, channel roles, and partner strategy across accounts
Guide and approve media recommendations, ensuring strong strategic rationale, integration with broader marketing initiatives, and alignment to performance goals
Oversee media performance, working with analytics and insights teams to assess impact, identify opportunities, and inform future strategy
Act as a senior strategic voice in new business efforts, including media strategy development, pitch presentations, and growth initiatives
Partner with agency leadership to align media offerings with evolving client needs and market opportunities
Serve as a senior client advisor, building long-term, trusted relationships with brand and marketing leadership
Lead high-level media discussions, including annual planning, investment strategy, optimization direction, and innovation opportunities